Appointment of Jean-Gaston de Lassus as Managing Director

In the wake of its successful fund-raising, totalling €5m since its creation, MiTrust, the leader in personal data sharing, has strengthened its management team with the appointment of Jean-Gaston de Lassus as Managing Director. He joins Xavier Drilhon, Executive Chairman and co-founder of MiTrust.

Jean-Gaston (50), is a veteran of specialized retail financial services. After starting out as a consultant with McKinsey & Cie, he held a number of management and executive positions in the credit and insurance businesses, notably with Crédit Agricole Consumer Finance Group where he accompanied the transformation and digitization of the group for almost 20 years. In particular, he was COO of its German subsidiary, CreditPlus Bank AG, Head of Insurance and Brokerage Development for the Group, Head of Credit France, and then CEO of CACF in the Netherlands between 2015 and 2019. Since 2019, he has been running his own consulting firm, specializing in fintechs and sustainable finance. The father of a large family, Jean-Gaston is also a graduate of Ecole Polytechnique, of Ecole des Ponts et Chaussées and a MSc of MIT.

“I’m delighted to welcome Jean-Gaston by my side, after 18 months of fruitful collaboration. I am convinced that, with his international experience and expertise in financial services, his arrival will enable us to accelerate our development and strengthen our links with our major customers in a rapidly expanding market”, explains Xavier Drilhon.

A European ambition to build trust in the development of online services

“The MiTrust team’s ability to innovate, its experience and the trust it has built up through customer references and high-quality investors are fantastic assets for developing and capturing the enormous potential of our market. I’m delighted to be joining Xavier and the whole team in our ambition to establish MiTrust as the leader in personal data sharing in Europe,” adds Jean-Gaston de Lassus.

A fast-growing market

As part of the European strategy for the development of the digital economy, MiTrust is positioned as a data intermediation service, enabling service operators to meet the challenges of digitization and compliance with increasingly demanding regulations. MiTrust enables European citizens to exercise their right of access to their personal data online and in real time, in the fields of open banking, open finance, remote identity verification, and more generally, access to any protected personal data available online. MiTrust’s customers include leading financial institutions such as Crédit Agricole Consumer Finance, Banque Stellantis and CNP Assurances, as well as SMEs such as Verlingue and ZEbet, or innovative start-ups such as Zelok and Provigis.

Free of charge for users, the solution is sold in the form of a single, universal API to service operators wishing to improve and digitalize traditional customer onboarding and client relationship processes. Thanks to MiTrust, traditional processes based on online questionnaires and supporting documents are replaced by a simple, secure, real-time connection to a reliable data source, facilitating “instant decisioning”.

MiTrust’s recently deployed innovative solutions include:

• Immediate digital verification of a prospective tenant’s identity and financial capacity, for the property rental market.
• Automatic approval by an insurer of a prospective tenant’s unpaid rent guarantee through selective, non-intrusive analysis of his or her bank account.
• Real-time income verification for consumer credit applications.
• Automation of regular supplier compliance checks.
• Simplified declaration and automated follow-up of Credit Protection Insurance claim management.

“Our mission is demanding but inspiring: to put trust back at the heart of digital interactions with a simple, transparent and secure solution,” says Jean-Gaston de Lassus.